Denim jacket and jean // IBEN – Fur coat // Just Female – Boots // Pavement 


Super exciting! I have hosted my first event in the Netherlands. I love Amsterdam, and for IBEN, this is a potentially great market to expand to. Therefore, Anh-Marthe and me have worked on finding the perfect PR agency to begin the journey in the Dutch market. Today we hosted an event at Hotel V in collaboration with JamJamPR. I was a lot of planning, hard work and great amount of effort, but we managed to host a great event for the guests, including the press, influencers, and VIP’s of the Netherlands.

IBEN brunch at hotel V in Amsterdam. Beautiful venue!

@Nickyinsideout Instagram story 

Presenting IBEN SS18 for the dutch press in Amsterdam. 

“IBEN, a brand established by Anh-Marthe Storheil in 2014, showed an innovative and powerful collection for women who are not afraid to show their true colors and stand their own ground.”

Source: Vogue

Guests from IBEN brunch at Hotel V in Amsterdam 

Brunch Instagram story – IBEN launch SS18 was a social media success. All of the guests posted on their Instagram and Instagram Story. It will be very interesting to see what they post after the event on their blogs, YouTube channel, or in thei digital or printes magazines.

Me telling about IBEN’s SS18 collection. It is always extremely exciting to host events. What I like about hosting events is to hearing what the guests think about the new collection, which style that is their favorite, and to collect their “order” when the collection comes out in store.


@Danielle.kempen Instagram story from the event. We tried to capture as many press coverages after the event, but this is only one of many stories that were posted. 

It was a great press event in Amsterdam with Jamjam PR! IBEN launch SS18 was great with the posters, brochures and decoration of the room. Well done, JamJamPR! 

Thank you for now Amsterdam <3 


Check out when I opened a pop-up shop for Jane Kønig at Eger here.