IBEN Runway Show SS18

IBEN Runway Show SS18

IBEN presenting Spring Summer 2018 during Oslo Runway at Deichmanske Bibliotek. This is my second time hosting a runway show – and it was a huge success! The location was perfect with the sunny weather – and what is a successful runway show without an amazing collection? The Spring Summer 2018 collection is called Beyond Self, and it’s about strong women who sacrifices themselves before others.

Seats are ready before the show starts.

Such a long cue to get into the venue!! Which is fantastic and (hopefully) means that everyone is coming. 

International press is ready for the show to start

Sophie Rask – the front model for SS18 are opening the Spring Summer 2018 runway show.
Backstage. “BEYOND SELF” denim jacket is one of my favorite pieces from this collection. Can’t wait for it to come out in store! 

Some behind the scenes pictures are always a good idea for Social Media content later.

Me all stressed out right before the show starts. Jasmine Jacobsen (good friend) manage to snap a shot of me.


“IBEN, a brand established by Anh-Marthe Storheil in 2014, showed an innovative and powerful collection for women who are not afraid to show their true colors and stand their own ground.”

“With an eye to relaxed shapes with modern touches, Iben designer Anh-Marthe Storheil designs for the independent women not dictated by trends. The brand places an emphasis on layering, with many strong outerwear options.”

Oslo Runway just started and earlier today IBEN showed their SS18 collection outside of Deichmanske library in Oslo. The weather was good and the collection was even better filled with denim and eye-pleasing colors such as orange, yellow, red and blue. We’re already longing for spring!

IBEN Runway Show SS18

6:15 in the morning before we had no idea how successful the event would go. This was my second runway show and it was so much that needed to be perfect since the venue this time was outside. But with all the luck on my side, the weather was as perfect as it could be in Oslo, everyone loved the collection, and most imporant with this event – they really enjoyed the show!!

Already looking forward for my next runway show….!

Check out my first press event for all of the brands of Storheil Agency here.