Group 88 – PR & Marketing Assistant

Group 88 – PR & Marketing Assistant

Now for less than 1 year I have had an internship working as the PR & Marketing Assistant for Group 88 in Copenhagen. Alongside in the PR & Marketing Department I have worked with Majbritt Madsen (Communication Manager) and Helle Wang (Marketing Manager).

For the past months I have met so many interesting people within the fashion industry in Scandinavia; Editors, Stylists, VIPs, Photographers, Journalists, Influencers.

I have gotten to know the brands guideline so weel, and all of the international teams of Balenciaga, Burberry, Gucci, Loewe, Mulberry, Proenza Schouler and Saint Laurent very well. I really hope to meet all of them again later in the future.

Thank you SO MUCH for this amazing internship! And, for all the challenges, experiences and most of all, alot of responsibility you (Group 88) have given me!

BTW! I have found my dream jacket from the AW16 collection for Burberry. I love it!! Too bad summer is just around the corner, and of course that a new Burberry jacket is not in my budget… but, you can always dream…

 I just LOVE the AW16 collection from Burberry!

ABOUT GROUP 88

Group 88 – The luxury preference

A quest –  a passion for the fine things in life is a founding element of our Copenhagen based retailing company.

During a span of more than 25 years of operation in the Scandinavian market, Group 88 has been associated with luxury and high-end leather products by representing only ’the ultimate’  within internationally recognized accessory brands.

So, since the founding of the family-owned company in the early 80’s and the establishing of its first retail Gucci franchise operation in Denmark, Group 88 has prospered and succeeded to bring additional luxury brands to Copenhagen and the capitals of Norway and Sweden by expanding its high end luxury leather accessory business in collaboration with famous labels such as Burberry, Bottega Veneta and Mulberry.

Presently,  with investments in more than 30 retailing units, established in key positions in Copenhagen, Stockholm, and Oslo, Group 88 is indeed a pillar of the Scandinavian luxury market.

Source: Group 88


xx. Kristina Krøvel

Check out more work stuff here